Haircolor giant Wella Professional wanted to know which common haircolor beliefs held true and which ones were bogus, so they surveyed a thousand women nationwide. Check out the results and learn something new!
#1: For the best color advice, talk to your friends.
FICTION. 69% of women said that they get most of their hair color advice from a stylist. Only 4% got most advice from a friend, while 7% percent read magazines for tips. Colorists are trained in hair color theory and can give the best advice on which color complements your skin tone, eye color, and personal style.
#2: Highlights are taking the salon industry by storm.
FACT. 46% of women surveyed chose highlighting as the service they most frequently request at the salon, over full-head haircolor at 35%, fashion/bold color accents at 4% and color gloss/glaze at 1%.
#3: Coloring your hair makes it appear less healthy.
FICTION. Actually, coloring your hair can leave hair shinier (91% of women agree) and better conditioned (89% of women agree). Plus, 29% of women said the overall health of their hair was actually better after hair coloring.
#4: The main reason women don’t color their hair is that they don’t want to change their natural color.
FACT. 55% of women surveyed said they haven’t colored their hair in the past year because they like their natural hair color. Only 3% said they don’t color because they have no gray to cover. However, if you love your natural haircolor, that’s all the more reason to get a professional service to enhance it!
#5: Consumers don’t know the difference between semi, demi and permanent haircolor.
FACT. 47% of women surveyed said they didn’t know the difference. However, knowing what to ask for makes the difference between fabulous color — or months of regret. Semi permanent can last 1-3 weeks, demi permanent can last 4-6 weeks, and permanent is, well, permanent and lasts until it grows out.
#6: Consumers don’t think it’s important to get to know their colorist.
FICTION. Actually, 73% of women surveyed think it’s important for their colorist to know their personality and to make small talk at their appointments. In fact, 38% of women even said that if they were throwing a party, they would invite their hairstylist! The more your colorist gets to know you and your style, the more insight they‘ll have on what you might like, what color will be easiest to maintain, and what best suits your lifestyle.
#7: Products made for color-treated hair help maintain color between salon visits.
FACT. 79% of women agreed that professional products will help keep haircolor from fading between recoloring appointments.
#8: Everyone should color their hair every four weeks.
FICTION. 22% of women surveyed color their hair every 2 to 3 months and 18% of women said they color every 4 to 6 months. It really depends on individual hair color needs, the level of technique performed on the hair, and whether you’re using a semi, demi or permanent color. For example, natural looking highlights often require more frequent maintenance than single process color. (On average, colorists may recommend follow-up visits every 6-8 weeks in order to keep color looking fresh and natural.)
#9: Celebrities and magazines are the most influential source to consumers about trying new services or techniques.
FICTION. 74% of women surveyed said that a recommendation from a stylist or colorist would be the most influential in determining if they tried something new. A good number of stylists and colorists attend educational seminars, which means they are constantly learning new techniques and gaining knowledge on the latest trends. Who do you think styles celebrities in the first place? They don’t color their own hair, that’s for sure!
#10: Haircolor can make you feel better about your appearance.
FACT. 69% of women surveyed said they feel attractive immediately after having their hair colored and 61% feel confident. Whether you’re changing your hue to something more bold and adventurous or just touching up the roots, haircolor adds richness and vibrancy so that your hair appears healthy and shiny, making everyone around you take a second look.
Source: Wella Professional
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