packaging: 1/5
I added this category just for this mascara because it made me mad. Don’t get me wrong: the tube is pretty and high-fashionish, shiny black with silver accents and that name-in-lights Max Factor logo. The problem is, they did this thing companies are doing now where they pack the brush outside of the tube, presumably to show off the patent pending iFx brush. Nothing wrong with that - just the cheap cardboard casing it comes in makes it difficult to remove the brush without damaging it. I literally bent the brush trying to get it out of the package. Thanks, Max Factor, I really wanted to ruin my mascara before I got to use it but after it was unreturnable.
lengthening: 3/5
Eh, it was all right. My lashes didn’t climb to new heights, but they got a decent amount of length.
separating: 5/5
This is its high point. It separated my lashes without making them look spidery or losing a bunch of them in the process; instead, it gave them a beautiful, natural look.
curling: 2/5
It actually curled them decently, but nothing amazing. My more stubborn lashes did go with the flow, and I was happy about that.
volumizing: 2/5
Now this gets me. “Volume Couture” suggests that the high point of this mascara would be volume. My lashes were plumped, but not greatly so. What’s the deal, Max Factor? I of course bought it in Rich Black, but I was expecting more “rich”.
texture: 2/5
A little crumbly, but it felt smooth to apply and the brush wasn’t uncomfortable.
The verdict: 3/5 stars - Not a superstar in any respect, but for $6.99, it does the job.
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