I’ve been dying to get some products from the H.I.P. High Intensity Pigments line from Loreal, and I’ve been told that using a mascara with blue in it can help bring out blue eyes. (BeneFit Badgal Blue started the craze.) This mascara comes in Blue Black, which I figured would be more sensible than electric blue and the like. (I had a bad experience with pink mascara once - and happened to get engaged that day. Never again.)
The mascara came in a brown tube. Although this may be nitpicky of me, I’d prefer the container for a blue-black mascara to be blue, black, or some combination thereof, not brown. It’s kind of misleading since the blonde in me who loves intense eyes runs screaming away from brown mascara. (We’re all told when we’re young brown is the only mascara color to wear that won’t make you look like a prostitute. Lies! Go black, ladies!)
As well, the “High Drama” description isn’t terribly accurate: the blue-black color is more a dark navy that looks pretty sensible. You could wear it without anyone noticing the blue at all. It’s not the fullest mascara I’ve tried, but I’d wear it over a defining comb mascara for some punch.
The verdict: 7/10
Although not the intense look I was promised, this is fun, wearable, and high-quality for drugstore goods.
L’Oreal HIP Volumizing High Drama Mascara sells at Drugstore.com for $10.

[...] I’ve had two colored mascaras run-ins: one pink and horrifying, and one blue and mediocre. Still, you guys know I can’t resist colorful and slightly drag-queeny makeup, so I [...]