So Jessica Simpson has made the brilliant career move of becoming the new face of Stampede Light Plus beer. That’s right. Beer. Click the ad over there on the left to view it in all of its stereotypical glory.
While I think Jess looks gorgeous as usual, I have no idea why she’d do this. Jess and I are both Texan blondes, so I’d guess she’s heard the same “dumb blonde” and “Southern redneck” assumptions I have all her life as well. Why would she encourage them while simultaneously ditching the hope of a family-friendly movie career for a low-end beer brand?
Let me clarify: I’ve always held the opinion that Jess is smarter than society thinks she is. That’s why I’m bothered by this: this kind of stuff perpetuates the stereotypes twenty-something blondes deal with every day. What do you guys think? Should she do what she wants to show her refusal to be controlled by labels or the movie industry? Is it simply not that big of a deal?

Trashy girl doing a trashy beer add? Whats wrong with that? She would sell her soul to the devil for attention and a few bucks.
Doesn’t even really look like her, this actually has the face of a girl, IMO Jessica looks like a guy in drag usually, very tranny, never will understand why people think she is attractive? If you ask me she is a butter face.
Paris Hilton I think is smarter than society thinks she is. Jessica Simpson – not so much. Shes been wandering around for her whole life trying to find where she fits in, maybe this will work for her.
Christina,
Yeah, I definitely got the impression Paris was smarter than everyone thinks when I watched The Simple Life. (Yes, I’ll admit I watched all of it.) I have a similar reasoning for having a better opinion of Jessica’s brain – on one episode of Ashlee’s MTV show, Jessica was giving her advice before her ill-fated Rose Bowl show and she really sounded like she knew the industry.
wats wrong wit gettin drunk haha