Model turned makeup artist Jemma Kidd has released a line of beauty products for Target (I swear that store gets cooler every day). Here’s Jemma’s guide on how to apply smoky eye makeup with her new goodies:

  1. Prep skin with Mannequin Skin Complexion Enhancer and touch up with foundation or concealer where needed.
  2. Apply a wash of neutral shadow from the JK Fashion Palette all over lids and blend out above the crease line.
  3. Line top and bottom lids as close to the lash line as possible with I-Conic Eyes Pencil Liner. Bend out at the edges. Then, apply the definition color from the Fashion Palette over the liner and blend to just above the crease line.
  4. Build up full-volume lashes with two coats of Ultra Plush Volumizing Mascara. Add a slick of nude gloss to your lips and it’s showtime!

Photo source: Jemma Kidd official website

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