The Beauty Bunny

You all-natural babes will dig Future Natural, a new Sephora-esque online beauty retailer with an organic bent. Refreshingly, the store doesn’t hold the popular attitude that going green can’t be sexy. Check out the press release:

June 20th, 2008 – Established as a new kind of Sephora for the savvy organic & natural set, FutureNatural is the modern-cool-stylish home to all the best organic & natural beauty brands in the world. Representing everything from cult classics to boutique lines, the product selection is perfectly edited, beautifully curated and most are thoughtfully designed to consider the environment. At the core of this hip new store is a philosophy of responsible hedonism that doesn’t sacrifice aesthetic, quality, our health, or the environment: www.FutureNatural.com

You can also check out this interview of FutureNatural President Emma Pezzack on eco-beauty with Alex Simmons from Current TV. FutureNatural also has some exciting new brand additions coming up, including L’Occitane, ThisWorks, Stella McCartney, Patyka, Jurlique and more. We’ll keep you posted!