Brad Pitt Goes Green with Kiehl’s

There’s no shortage of male celebrity hotties in beauty these days, as evidenced by Brad Pitt’s partnership with Kiehl’s on an eco-friendly body wash to raise some dough for green causes. 100% of the proceeds from sales of Kiehl’s new Aloe Vera Biodegradable Liquid Body Cleanser (available in October for $16.95) will go to JPF Eco Systems, a new non-profit Brad Pitt started with Kiehl’s to “minimize impact on the environment through thoughtful design.”

The cleanser, which consists of all natural ingredients such as aloe vera, coconut and glycerin, is joining Kiehl’s product line permanently. The recyclable package also features Brad’s handwriting! Isn’t that adorable?

Source: WWD
Photo source: People Magazine